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How to Upgrade Ecommerce Platforms Webinar

by Dan30. July 2014 12:07

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How to Upgrade Ecommerce Platforms Webinar

by Dan7. July 2014 12:07

Many established ecommerce companies — those with thousands of customers, SKUs, and website visitors — at some point realize they have outgrown their current shopping cart. But the process of choosing a new platform, one that accommodates existing practices while also solving current limitations, is complex.

“How to Upgrade Ecommerce Platforms” is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is Web 2 Market, a leading developer of comprehensive storefronts for ecommerce companies.

In this 30-minute webinar, we’ll explain how to know when it’s time to change platforms, and how to select a platform that will cause the least disruption while also providing new growth opportunities. How to Upgrade Ecommerce Platforms
We will address the following key points:

  • Fight or flight? Psychologists describe the fight or flight response as a reaction to perceived harmful attack or a perceived threat to survival. If you’re fighting your ecommerce platform just to operate or make essential improvements, your business life may be in danger. We’ll explain how to apply “fight or flight” to a replatform decision.
  • Identify problems. Every ecommerce business will occasionally have problems — system integration, product entry, order management, site performance, or more. We’ll address the dilemma of knowing when that problem is an indication that you need a new platform, and not another fix.
  • Choosing the next platform. Once you have decided to look for a new ecommerce platform, how do you identify and test potential candidates? We review this complicated process.
  • Preparing for the transition. Changing ecommerce platforms can force new business practices and workflows, but there are steps that can be taken to make the ultimate transition easier on everyone. We’ll explain.
  • Making the transition. Eventually, it will be time to actually flip the switch, directing traffic away from your previous platform to your new one. We’ll help decide when this should be, and how to prepare for the process afterwards.
  • Measuring results. Once the change has been made, it is important to monitor site and sales performance to ensure that the new platform is meeting expectations. We’ll address key metrics.

Q&A
Following his presentation, Roggio and Brad Kort, President of Web 2 Market will answer questions from attendees.

Register here

About the Practical Ecommerce

Practical Ecommerce was founded in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, U.S. Its mission is to provide down-to-earth articles and commentary to help ecommerce businesses. A second site, Web Marketing Today, was acquired in 2012. It was founded in 1995. Its editorial mission is to assist local, service-sector businesses. Our authors are leading ecommerce practitioners, consultants, and journalists.

For more information, contact:
Web 2 Market
5628 W. 120th Street, Alsip, IL 60803
Dan Voss
dvoss@web2market.com
Phone: 708-653-3100
www.ecommercewebsites.biz

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Suspension Parts Direct Press Release

by Dan23. April 2014 13:27
Web 2 MarketShowMeTheParts

Suspension Parts Direct using Web 2 Market’s ShowMeTheParts Integration to sell Auto Parts online and on Google Shopping.

Using Web 2 Market’s ShowMeTheParts Integration and the Magento E-Commerce Platform, Suspension Parts Direct launched their new website.

FOR IMMEDIATE RELEASE: ALSIP, IL, April 13, 2014 – Web 2 Market is proud to announce that the new Suspension Parts Direct Website is live. Suspension Parts Direct is using their ShowMeTheParts Catalog and Web 2 Market’s ShowMeTheParts Integration to display and sell their products online. With Web 2 Market’s Google Shopping Feed and Google Rich Snippet extensions Suspension Parts can feed product information, price, reviews, and inventory directly to Google Shopping.

The new site allows visitors to search for their part using a year-make-model, part number, or cross-reference search. The product’s detail page includes part name, description, images, application data, and technical documents.

Jeff Bramlett from Suspension Parts Directs says “Suspension Parts Direct sells suspension parts for a large variety of different vehicles ranging from 1940 through the present. Web2market helped us build a website that has the functionality and simplicity which makes it easy for our customers to use and purchase from. Upon completion, the one thing that stood out was the training that was given to us from Web 2 Market on using Magento.”

“The Suspension Parts Direct website is built on the SMTP Magento platform that Web 2 Market launched a year ago. It allows OEM parts manufacturers, wholesalers, and retailers to build powerful e-catalogs and e-commerce sites at a very competitive cost.” Says Brad Kort, President of Web 2 Market: “The complexity of the product searches and maintaining application data have been holding manufacturers and retailers back. Our platform solves those problems in an affordable way”.

To learn more about the ShowMeTheParts Integration visit www.ecommercewebsites.biz/smtp

Suspension Parts Direct’s new website can be seen at www.suspensionpartsdirect.com

Suspension Parts Direct

ABOUT SHOWMETHEPARTS.COM

ShowMeTheParts.com, a division of Vertical Development, is an online database enabling customers to search and find the right part quickly. The benefits this software provides to businesses and their customers are numerous. The online catalogs keep product details, pricing and technical information up-to-date and easily accessible to customers. It allows customers to fully interact with the product, increasing customer satisfaction, while allowing the business to easily manage data and increase profits.

For more information, contact:
ShowMeTheParts.com
Ronald Garand
Vice President 
rgarand@verticaldev.com
Phone: 847-609-9540
www.ShowMeTheParts.com

ABOUT WEB 2 MARKET

Based in Alsip, IL, just outside of Chicago, Web 2 Market has been building e-commerce sites for 17 years. Clients range from web-based startups to large multinationals. Our deep bench of development experts and network specialists build rich and powerful e-commerce site and e-catalogs.

For more information, contact: 
Web 2 Market
Dan Voss
dvoss@web2market.com
Phone: 708-653-3100
www.ecommercewebsites.biz

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Google Rich Snippets

by Dan16. April 2014 08:00

Google Rich Snippets

What They Are and Why You Need Them

Some of you may have heard of Rich Snippets, and those that haven’t should keep reading.

So what are Rich Snippets, and how do they help your site?

Rich Snippets, in easy to understand terms, are the photos, stars, ratings, or videos that show up when you do a Google search. In technical terms, a rich snippet designates specific parts of your website, using a markup format, to better summarize the content of your page.

Parts of a Rich Snippet Rich Snippet Example

So why should you care?

Well, let’s do an experiment. Take a look at the search results below. What result does your eye first jump to? What result would you be more inclined to check out?

Rich Snippets with Video

Check this one out, too:

Rich Snippets with Ratings

If the listings with the video images and the listing with the rating, price, and inventory caught your eye first, you have Rich Snippets to thank.

Not surprisingly, businesses using Rich Snippets typically see an increase in click through rates. Why? Because their listing pops off the page. It grabs the attention of the searcher and makes it easy for them to see which content is most relevant for their search.

So, if Rich Snippets typically increase click-through rates, and increased click-through rates improve page rank, and improved page rank typically means more sales, and you DON’T use Rich Snippets … why are you still reading this? Call Web 2 Market today about your AbleCommerce or Magento site, and we’ll set you up with Rich Snippets immediately.

 

For help with these or any other e-Commerce topics please contact us at:

Magento Website:www.ecommercewebsites.biz

AbleCommerse Website: www.web2market.com

Phone: 708.653.3100

Email: dvoss@web2market.com

 

Dan

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PCI Compliance

by Dan26. February 2014 15:28

PCI Compliance

With the high profile attacks on Target, Neiman Marcus and other breaches, we think it's a good time to talk a little about PCI compliance, and why it's important to merchants. Here are some FAQs.

So what is PCI Compliance?

PCI Compliance as defined by the PCI Compliance Security Standard Counsel as “In security terms, it means that your business adheres to the PCI DSS requirements for security management, policies, procedures, network architecture, software design and other critical protective measures. In operational terms, it means that you are playing your role to make sure your customers' payment card data is being kept safe throughout every transaction, and that they – and you – can have confidence that they're protected against the pain and cost of data breaches.” To view the PCI SSC website click here

Who needs to be compliant?

Anyone who accepts payment cards, online or offline, needs to be compliant.

Who is responsible if cardholder data is stolen from your company?

YOU ARE! And the results could be fines and penalties, termination of right to accept credit cards, lawsuits and the loss of your customer's trust. According to Reuter.com the recent Target Credit Card Data breach has cost Target $61 million. Analyst believe this number will continue to grow. Some even saying up to $1 billion. To view the article click here

Who enforces PCI Compliance?

PCI Compliance requirements are set up by the PCI Security Standards Council (PCI SSC) but the Payment Card Brands are responsible for enforcing the standards.

So what do you need to do and when?

The time to act is NOW! You should contact your Payment Card Brands in order to find out their process of becoming PCI Compliant or you can start with PCI Compliance Security Standard Counsel’s Getting Started Guide

Contact your host and verify that your hosing environment and facility are PCI Compliant. If not, move your hosting to a PCI Compliant hosting environment.

How can Web 2 Market help me?

All our hosting and coding is PCI Compliant. We believe that security is a non-negotiable. We'd rather not have a client than cut corners and put the client at risk. If you're a Web 2 Market client, you can rest knowing that we're working hard to protect your data and your reputation.

Please see www.pcisecuritystandards.org for more information on PCI compliance.

 

For help with these or any other e-Commerce topics please contact us at:

Magento Website:www.ecommercewebsites.biz

AbleCommerse Website: www.web2market.com

Phone: 708.653.3100

Email: dvoss@web2market.com

 

Dan

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BBB Industries Press Release Feb. 25 2014

by Dan25. February 2014 12:28
Web 2 MarketShowMeTheParts

 

Using Web 2 Market’s ShowMeTheParts Integration and the Magento E-Commerce Platform, BBB Industries launched their new E-Catalog, SPEED.

FOR IMMEDIATE RELEASE: ALSIP, IL, February 25, 2014 – Web 2 Market is proud to announce that the new BBB Industries E-Catalog is live. BBB Industries is using their ShowMeTheParts Catalog and Web 2 Market’s ShowMeTheParts Integration to display their products, product videos, and part documentation online. This rich data provides wholesalers, retailers and end users with the information they need to purchase BBB products.

The E-Catalog allows visitors to search for their part using:

  • Year/Make/Model data
  • VIN search
  • SKU
  • Cross-Reference number

The product’s detail page includes

  • Product name
  • Description
  • Images
  • Application data
  • Technical documents
  • Product videos

BBB E-Catalog

Greg Owens from BBB says” Our confidence in Web2Market’s design, programming and management abilities allows us to relax and focus on other projects, knowing the job will be done right, on time and within budget.”

To learn more about the ShowMeTheParts Integration visit www.ecommercewebsites.biz/smtp

BBB Industries New E-Catalog can be seen at www.bbind.com/ecatalog.html

ABOUT SHOWMETHEPARTS.COM

ShowMeTheParts.com, a division of Vertical Development, is an online database enabling customers to search and find the right part quickly. The benefits this software provides to businesses and their customers are numerous. The online catalogs keep product details, pricing and technical information up-to-date and easily accessible to customers. It allows customers to fully interact with the product, increasing customer satisfaction, while allowing the business to easily manage data and increase profits.

For more information, contact:
ShowMeTheParts.com
Ronald Garand
Vice President 
rgarand@verticaldev.com
Phone: 847-609-9540
www.ShowMeTheParts.com

ABOUT WEB 2 MARKET

Based in Alsip, IL, just outside of Chicago, Web 2 Market has been building e-commerce sites for 17 years. Clients range from web-based startups to large multinationals. Our deep bench of development experts and network specialists build rich and powerful e-commerce site and e-catalogs.

For more information, contact: 
Web 2 Market
Dan Voss
dvoss@web2market.com
Phone: 708-653-3100
www.ecommercewebsites.biz

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Press Release

by Dan17. January 2014 14:05
Web 2 MarketShowMeTheParts

ShowMeTheParts.com and Web 2 Market Partner to Enable Web E-Catalogs and E-Stores

Using ShowMeTheParts data and the Magento E-Commerce Platform, manufacturers, wholesalers and resellers can easily display and sell their products online.

FOR IMMEDIATE RELEASE: ALSIP, IL, January 22, 2014 – Web 2 Market, a web development firm in the Chicago area announces the general availability of integration between ShowMeTheParts and the Magento E-Commerce solution. Manufacturers, wholesalers and resellers can now easily and quickly open a web storefront or catalog, becoming online merchants. The store can be integrated with data from the ShowMeTheParts database of over 250 manufacturers, 1 million products and one hundred million application data records.

By integrating the ShowMeTheParts data, visitors to the merchant’s site will be able to search for the part using Year/Make/Model data, VIN search, SKU, and/or Cross-Reference number. The search results will include any product in the merchant’s catalog. The product’s detail page includes product name, description, image, application data, technical documents, all populated from the ShowMeTheParts database, automatically. The merchant can control price, name, and other attributes, if desired.

Magento is the world’s most popular e-commerce platform, with over 150,000 active web stores online. The base package includes the Magento package, installation, a standard design, training and configuration. Options for customization include design and the addition of “extensions” that add to base functionality. Excellent Search Engine Optimization (SEO) is baked in! Demo video and additional information available at www.magentodevelopersw2m.com/smtp.

"The biggest barrier to selling automotive aftermarket parts is maintaining product and application data” says Brad Kort, President of Web 2 Market. “Our early adopter clients are delighted that the work of adding and updating that data has been taken over by ShowMeTheParts.”

Several early adopters have live sites that can be visited:

"Surpassed our expectations." "What we have been looking for years.”
-Greg O., Marketing Communications Manager -Hai Nguyen, President
www.powerprowarehouse.com www.ptautowarehouse.com
  www.tnaautoparts.com
Power Pro Warehouse 

ABOUT SHOWMETHEPARTS.COM

ShowMeTheParts.com, a division of Vertical Development, is an online database enabling customers to search and find the right part quickly. The benefits this software provides to businesses and their customers are numerous. The online catalogs keep product details, pricing and technical information up-to-date and easily accessible to customers. It allows customers to fully interact with the product, increasing customer satisfaction, while allowing the business to easily manage data and increase profits.

For more information, contact:
ShowMeTheParts.com
Ronald Garand
Vice President
rgarand@verticaldev.com
Phone: 847-609-9540
www.ShowMeTheParts.com

ABOUT WEB 2 MARKET

Based in Alsip, IL, just outside of Chicago, Web 2 Market has been building e-commerce sites for 17 years. Clients range from web-based startups to large multinationals. Our deep bench of development experts and network specialists provide a complete range of managed services, including interface design, custom programming, training, support, and hosting.

For more information, contact:
Web 2 Market
Brad Kort
President
bkort@web2market.com
Phone: 708-653-3100
www.ecommercewebsites.biz/

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7 ways to improve your SEO

by Dan6. January 2014 08:45

SEO

 

Up to date and relevant data

Up-to-Date and relevant data

  • Keeping your site up-to-date may seem obvious but many fail to update their site regularly. This can be done by adding a new blog entry, re-working product descriptions, or updating or adding videos to your site, among other things. But remember when adding content to your site, make sure it is relevant. More and more search engines are using the relevance of your content to measure the quality of your site.

Keywords, keywords, keywords!

Keywords

  • Make sure you are using Keywords whenever you can--in URLs, descriptions, static content, blog, product names, meta data and so on. Don’t go overboard and have a screen full of keywords, however--Google actually looks for this and will blacklist the site. Do your research and see what keywords potential customers are searching and use them where appropriate.

Make your site easily searchable and “crawlable”

Organized Structure

  • Site Map XML
    • This is essentially a hierarchical representation of your website. The site map tells search engines about the pages on your website, their relative importance to each other, and how often those pages are updated. Users can also use them to find content on your website without having to go through subpages.
  • Simple and Easy category structure
    • Having a simple and searchable category structure is easier said than done. When creating your category structure, keep your potential customer in mind. How would they normally search this product? How many clicks will they want to drill down? How many different products will they look at in order to find the one they are looking for? Can they easily find where and how to start searching?

Describe your visual and video media using alt tags

Use ALT Tags

  • When using visuals or video on your site, make sure to add alternate text for each. This way search engines can index your images and videos, and those using text only browsers can see more than just a blank space.

Social Media

Social Media

  • By allowing customer to share, like, or link to your site, you gain the most trusted advertisement: Peer-to-peer.

Quality link backs

Quality Link Backs

  • By having links to your site on other sites with relative data, your page ranking will go up. It shows users and search engines that you are a trusted, noteworthy, and creditable business. Links on social media networks also count here!

Google Webmaster Tools

Google Webmaster Tools

  • Google offers a great package of tools that let you get the data, tools, and diagnostics for a healthy, Google-friendly site. Some of these tools are:
    • Submit a SiteMap
    • Crawler Stats
    • Crawler Access
    • Crawler Errors
  • Other search engines also offer these tools, such as Yahoo and Bing

For help with these or any other e-Commerce topics please contact us at:

Magento Website: www.magentodevelopersw2m.com

AbleCommerse Website: www.web2market.com

Phone: 708.653.3100

Email: dvoss@web2market.com

 

Dan

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Pulse of the Online Customer - A Quick Review

by Dan6. December 2013 08:55

Recently UPS released a White Paper titled “UPS Pulse of the Online Customer – A Customer Experience Study” UPS White Page conducted by ComScore. While the study itself goes into great detail, I have pulled out some of the highlights. .

Once again e-Commerce sales continue to significantly out-pace overall retail sales. With e-commerce sales increasing in double digits for 7 out of the last 11 years, providing a competitive and positive online shopping experience for customers is more important than ever. But what are online customers looking for?

ComScore surveyed more than 3,000 US shoppers in Feb 2013 that had make at least 2 online purchases and compared their answers to a similar survey conducted in Feb. 2012 of 3,100 US Shoppers. Here is what they found.

 

While many shoppers are enjoying their online shopping experience, they are looking for improvement in shipping and delivery date control.

Free Shipping continues to be the number one reason people recommend online retailers.

Reaching out to potential customers is essential to any online retailer’s marketing strategy. One way of reaching out to your potential customer is location based deals. 60% of people surveyed said they like to have deals or promos sent to them by the retailer and Groupon continues to be the most widely used location bases deal service.

Having a Facebook page is a must for most online retailers. The big challenge, however, is getting “likes”. These surveys suggest occasionally offering a special promotion for your Facebook Fans.

Here we have the reasons why those surveyed abandoned their cart. The leading reason is shipping cost increasing the total cost over what was expected.

When it comes to check out, there are thousands of options out there to help your potential customer complete the process. But keep in mind the most important one mentioned in this survey.

Being able to track their package is essential to 50% of the online shoppers surveyed

With online shopping out pacing retail shopping, returning an item is no longer about going back to the store and getting your money back. While no store wants returns, it is a part of retail and could mean the difference between a return customer and an angry ex-customer.

Making the return easy and free for the customer is the leading element of a great return experience.

Online sales are growing and competition for your customers is intensifying daily. Make sure you are offering your current and potential clients a great online experience so they continue to come back to your site.

 

For help with these or any other e-Commerce topics please contact us at:

Magento Website: www.magentodevelopersw2m.com

AbleCommerse Website: www.web2market.com

Phone: 708.653.3100

Email: dvoss@web2market.com

 

Dan

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Should I upgrade to Magento CE 1.8.0?

by Dan1. November 2013 14:05

 

Since the stable release of Magneto CE 1.8.0 on September 25, 2013 my team and I have had several clients asking if they should upgrade and what the changes are. We have done our research and done some testing of the new Magento CE 1.8.0 and we are recommending the upgrade due to the changes we view as important for our clients. I have divided these important changes into three sections: Security, Performance, and Functional.

Security

  • A remote code execution vulnerability was fixed.
  • Fixed a session fixation vulnerability in the new user registration process. Attackers can no longer abuse this flaw to take over new user accounts during registration.
  • Security issues with Google Checkout payments have been resolved.
  • Security issues with Authorize.net payments have been resolved.
  • Additional Cross Site Request Forgery (CSRF) protection.
  • Magento no longer allow web browsers to store user names or passwords.
  • The cryptographic methods used to store passwords were improved.

Performance

  • Elimination of many types of database deadlocks.
  • Optimized cache adapters for single-server systems.
  • Upgraded Redis cache adapters for multi-server systems.
  • Checkout performance improvements.
  • Tax system performance improvements.

Functional

  • Shipping:
    • Fixed issues with United Parcel Service (UPS) shipping rates.
    • United States Post Office (USPS) APIs improvements.
    • FedEx shipping method improvements.
  • Taxes:
    • Rounding Error Fixes.
    • Fixed Product Tax (FPT) Fixes.
    • Discount Calculation Fixes.
    • You can load a large number of tax codes (35,000 or so) without impacting performance.
  • Other notable improvements:
    • CE 1.8 is now World Wide Web Consortium (W3C) compliant
    • Magento conforms to the latest version of the PayPal Instant Payment Notification (IPN) guidelines.

For the complete list of changes for Magento CE 1.8.0 you can view the Magento Community Edition (CE) 1.8.0.0 Release Notes. (http://www.magentocommerce.com/knowledge-base/entry/ce-18-later-release-notes)

To talk more about upgrading you can view our site at www.magentodevelopersw2m.com and fill out a request form, call us at 708.653.3100 ext 203, or email me at dvoss@web2market.com



Dan

 

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About Brad Kort

President and owner of Web 2 Market, Inc.

Education     

Northwestern University
MBA, Innovation & Entrpreneurship
1995 – 1997

Loyola University of Chicago
BA, Marketing
1982 – 1995

 

I enjoy helping small and medium sized business use technology strategically. The Internet is an awesome, dynamic place to compete.

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