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Technical SEO for Ecommerce Websites

Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical. We present this checklist of 10 tasks for your use. Some of these tasks require a developer, and some don’t. Some can be done pre-launch, and some require Google to
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Pacific Press Case Study: How an Upgrade Drove Explosive Growth

Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we are showing more than a 30% increase for sales, total orders, and conversion rates vs. the old site”. Pacific Press had a huge challenge: They needed to upgrade the
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Time to Move to Google’s WEBP Image Format

If you’ve worked on websites long enough, you’ve seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed WEBP image format. Here we’ll explain what WEBP is, describe the benefits of switch to WEBP, how to measure the difference WEBP can make for your site. We also include
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Avoiding The Costs of Updating Your eCommerce Site’s Theme with Every Update

With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates regularly. This is great for performance, security and other aspects of building an online store and cementing an online presence, however, there is a downside that a lot of merchants in the industry
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Google Shopping Video Tutorial from the June Chicago Ecommerce Meetup Group Meeting

Google Shopping Tutorial If you’re a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or price competitive, this tool could help you sell substantially more product. Every day, millions of people are using Google to search for products. And now with the Google Surfaces program, you
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Why should you consider the AbleCommerce shopping cart

The AbleCommerce shopping cart is an excellent choice for merchants of all sizes.  Although priced at only $1,295, it offers enterprise class features, security, speed and customizability. Features and Abilities. If you’re thinking about opening an online store, picking a cart is not an easy task.  It is not easy to filter down what is
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Why is Magento the First Choice Of Small and Medium Sized Merchants?

In today’s competitive world, everyone is going online.  It makes sense to use the latest web tech to deliver the desired speed and experience your customers are expecting. The great flexibility, security, and functions offered by Magento stands at the top of the heap.  According to Builtwith, Magento is the leading eCommerce platform with a
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Magento Community vs Magento Enterprise – Which is Best?

The question of Magento Community vs Magento Enterprise confuses a lot of new Magento merchants.  Most get fixated on the price, with Community being free and Enterprise coming with a large price tag. But is that the only thing one should consider?  Probably not.  While most Web 2 Market clients use the CE edition, some
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3 Reasons Why Your Ecommerce Site Needs Dedicated Hosting

When you think about the cost and features of dedicated hosting, it is tempting to go for the low cost alternatives such as shared hosting.  Of course the shared hosting is cheaper, but it can lead to decreased performance of your store.  That may prove to be very risky. Dedicated hosting offers better speed, scalability,
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Free Magento Training Resources for Beginners

So you have finally settled on Magento (Mage) for your eCommerce firm. You have read how you can customize your site.  You’ve found extensions that can be added for a truly dynamic and customer oriented store.  Free Magento training gets you started. Why Free Magento Training? First, so you can learn about server needs for
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Web 2 Market Magento AbleCommerce Shopify Developers

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W2M helps clients sell more by building outstanding ecommerce websites. That include design, custom development, SEO and conversion rate optimization.

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Our Blog

Pacific Press Case Study: How an Upgrade Drove...Read More

Time to Move to Google’s WEBP Image Format...Read More

Avoiding The Costs of Updating Your eCommerce Site’s... Read More

Google Shopping Video Tutorial from the June Chicago..Read More

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