American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product offerings and website user experience, they wanted to ensure greater visibility online to increase their share
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since June 2018, we’ve been actively working with our merchants like National Tire Wholesale, Burston Marketing and Cajun Crawfish. We’ve optimized their mobile eCommerce experience for increased mobile conversions. The findings are thrilling. We want
Selling auto parts online can be a frustrating and a time demanding process. One of the most difficult and time consuming processes clients face is parts application management Would your site benefit from a Year / Make / Model look up for customers? Does categorizing parts in a complex web of years, makes, and models
Loyalty programs are still effective for building brand loyalty, recent research shows. There are a variety of AbleCommerce plugins and Magento loyalty extensions available for use. Do Loyalty Programs Still Work? Yes, according to recent research findings by the Bond Brand Loyalty Report (free download). Some key findings: 81% say that programs make them more
Social media platforms are full of slang words and phrases. Just because it’s become socially acceptable among friends to chat about the latest event, cultural topic, or simply what they had for dinner, does not mean consumers want to see their brands use terms for their ecommerce and social media to make them appear on
eCommerce email marketing has been a winner for our clients. Here’s a quick update about trends in 2017 and some best practices. eCommerce Email Marketing Trends 2017 Litmus Marketing did some research in January about upcoming trends. Their results are thought provoking. There seem to be a lot of smaller trends moving email marketing forward,
After years of success with Web 2 Market’s Ecommmerce and Ecatalog ShowMeTheParts Integration, it was time for an upgrade. As a result of the new Magento 2 platform clients can display their auto parts online with: 100% mobile friendly design that looks great on both desktops and mobile devices Automatic part updates Advanced back end
We get asked regularly by clients if a Magento CDN is right for their site. Everyone wants fast page load times, and a number of vendors such as Akamai and Amazon offer solutions. So how do they work, and should you use one for your site? How a Magento CDN Works CDNs basically distribute pieces
TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can’t easily steal and use it. However, running your whole website under TLS provides several other benefits that are growing in importance. We strongly recommend you prepare to have your
Tuning Magento 2 performance can be a challenging task. We’ve launched ten Magento 2 sites at this point, so we’ve learned quite a bit, the hard way. For an example, check out Virota with over 400,000 products: https://www.virota.com/ If you’re struggling to get your new site to load quickly, you may find some guidance here.
