Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we are showing more than a 30% increase for sales, total orders, and conversion rates vs. the old site”. Pacific Press had a huge challenge: They needed to upgrade the
If you’ve worked on websites long enough, you’ve seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed WEBP image format. Here we’ll explain what WEBP is, describe the benefits of switch to WEBP, how to measure the difference WEBP can make for your site. We also include
With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates regularly. This is great for performance, security and other aspects of building an online store and cementing an online presence, however, there is a downside that a lot of merchants in the industry
Google Shopping Tutorial If you’re a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or price competitive, this tool could help you sell substantially more product. Every day, millions of people are using Google to search for products. And now with the Google Surfaces program, you
Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical. We present this checklist of 10 tasks for your use. Some of these tasks require a developer, and some don’t. Some can be done pre-launch, and some require Google to
American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product offerings and website user experience, they wanted to ensure greater visibility online to increase their share
GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go on the internet, a more defined law was in demand. The GDPR is drawn to protect the rights of all the European Union citizens from companies who collect data, irrespective of
Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone. The reputation is because of the Magento program’s ability to fit any online business. All that stops you from standing out among your competitors is your own creativity. Keeping that in mind,
Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is set up, no two online stores look and feel the same. The uniqueness comes from the way the store is designed using Magento website templates. Let’s explore
Magento is a huge program to host. Without a great hosting partner, the Mage program loses all its benefits. Coded on the PHP framework, Magento is a very popular program that comes without a host. The one click out of the box store is easy to install. However it is best to install on a
