Web 2 Market Digital Marketing Case Study

American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product...

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How to GDPR prepare your online store?

GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go on the internet, a more defined law was in demand. The GDPR is drawn to protect the rights of all the European Union...

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Coffee, taxes, and AbleCommerce taxes too!

When researching my favorite drink for National and International Coffee Days (Sept. 29 and Oct. 1), I discovered coffee-hyped-up goats in ninth century Ethiopia. Coffee was also dubbed a “bitter invention of Satan” by 17th century Christian Italians. This was......

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The use of Slang in Ecommerce and Social Media

Social media platforms are full of slang words and phrases. Just because it’s become socially acceptable among friends to chat about the latest event, cultural topic, or simply what they had for dinner, does not mean consumers want to see their brands use terms for...

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