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Avoiding The Costs of Updating Your eCommerce Site’s Theme with Every Update

With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates regularly. This is great for performance, security and other aspects of building an online store and cementing an online presence, however, there is a downside that a lot of merchants in the industry
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Google Shopping Video Tutorial from the June Chicago Ecommerce Meetup Group Meeting

Google Shopping Tutorial If you’re a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or price competitive, this tool could help you sell substantially more product. Every day, millions of people are using Google to search for products. And now with the Google Surfaces program, you
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Technical SEO Presentation from the April Chicago Ecommerce Meetup Group Meeting

Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical. We present this checklist of 10 tasks for your use. Some of these tasks require a developer, and some don’t. Some can be done pre-launch, and some require Google to
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AbleCommerce and Magento Loyalty Programs

Loyalty programs are still effective for building brand loyalty, recent research shows. There are a variety of AbleCommerce plugins and Magento loyalty extensions available for use. Do Loyalty Programs Still Work? Yes, according to recent research findings by the Bond Brand Loyalty Report (free download). Some key findings: 81% say that programs make them more
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The use of Slang in Ecommerce and Social Media

Social media platforms are full of slang words and phrases. Just because it’s become socially acceptable among friends to chat about the latest event, cultural topic, or simply what they had for dinner, does not mean consumers want to see their brands use terms for their ecommerce and social media to make them appear on
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Show Me The Parts Ecommerce and Ecatalog Platform Upgraded

After years of success with Web 2 Market’s Ecommmerce and Ecatalog ShowMeTheParts Integration, it was time for an upgrade. As a result of the new Magento 2 platform clients can display their auto parts online with: 100% mobile friendly design that looks great on both desktops and mobile devices Automatic part updates Advanced back end
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Do I need a Magento CDN (Content Delivery Network)?

We get asked regularly by clients if a Magento CDN is right for their site. Everyone wants fast page load times, and a number of vendors such as Akamai and Amazon offer solutions. So how do they work, and should you use one for your site? How a Magento CDN Works CDNs basically distribute pieces
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Why is Running My eCommerce Site under TLS Encryption Becoming Important?

TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can’t easily steal and use it. However, running your whole website under TLS provides several other benefits that are growing in importance. We strongly recommend you prepare to have your
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Digital Marketing Expert Content Marketing Webinar

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How to Use Bing Shopping Ads

At Web 2 Market, we’re crazy about Magento. But we’re especially crazy about our clients and helping their e-commerce businesses thrive. That’s why we’re taking this opportunity to tell you about this inexpensive advertising opportunity using Bing Shopping Ads. Bing Product Search Seems like merchants are always looking to sell more. But they frequently overlook easy and
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