Loyalty programs are still effective for building brand loyalty, recent research shows. There are a variety of AbleCommerce plugins and Magento loyalty extensions available for use. Do Loyalty Programs Still Work? Yes, according to recent research findings by the Bond Brand Loyalty Report (free download). Some key findings: 81% say that programs make them more
Social media platforms are full of slang words and phrases. Just because it’s become socially acceptable among friends to chat about the latest event, cultural topic, or simply what they had for dinner, does not mean consumers want to see their brands use terms for their ecommerce and social media to make them appear on
After years of success with Web 2 Market’s Ecommmerce and Ecatalog ShowMeTheParts Integration, it was time for an upgrade. As a result of the new Magento 2 platform clients can display their auto parts online with: 100% mobile friendly design that looks great on both desktops and mobile devices Automatic part updates Advanced back end
We get asked regularly by clients if a Magento CDN is right for their site. Everyone wants fast page load times, and a number of vendors such as Akamai and Amazon offer solutions. So how do they work, and should you use one for your site? How a Magento CDN Works CDNs basically distribute pieces
TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can’t easily steal and use it. However, running your whole website under TLS provides several other benefits that are growing in importance. We strongly recommend you prepare to have your
At Web 2 Market, we’re crazy about Magento. But we’re especially crazy about our clients and helping their e-commerce businesses thrive. That’s why we’re taking this opportunity to tell you about this inexpensive advertising opportunity using Bing Shopping Ads. Bing Product Search Seems like merchants are always looking to sell more. But they frequently overlook easy and
Is Magento slow? Loading times and site speed have never been more important to your bottom line. Your customers expect your Magento-powered site to load within two seconds, and a delay of only one second can reduce conversion by nearly 7%. Google has recently announced that they are using site speed in their ranking algorithm.
With the recent high profile attacks on ecommerce sites, we think it’s a good time to talk a little about Magento PCI Compliant Hosting. This FAQ explains why it is important to you, the merchant. So what is PCI Compliance? PCI Compliance as defined by the PCI Compliance Security Standard Counsel as “In security terms,
eCommerce Email Marketing Strategy Email Marketing has been rated as one of the best tools for return on investment. Email marketing gets a stunning 3,800% ROI. Furthermore, B2C marketers have seen conversion rates as high as 50%. eCommerce marketers have an even greater advantage. Transactional emails (e.g. invoices, shipment tracking updates, etc.) have 8X the clicks
