TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can’t easily steal and use it. However, running your whole website under TLS provides several other benefits that are growing in importance. We strongly recommend you prepare to have your
Think you’ve mastered Magento SEO best practices for business? You may be surprised to learn that search engine optimization is a fluid concept, and what put you at the top of search rankings just a year ago may now be considered among the worst SEO techniques employed. Creating content and code specifically for Google can
At Web 2 Market, we’re crazy about Magento. But we’re especially crazy about our clients and helping their e-commerce businesses thrive. That’s why we’re taking this opportunity to tell you about this inexpensive advertising opportunity using Bing Shopping Ads. Bing Product Search Seems like merchants are always looking to sell more. But they frequently overlook easy and
Is Magento slow? Loading times and site speed have never been more important to your bottom line. Your customers expect your Magento-powered site to load within two seconds, and a delay of only one second can reduce conversion by nearly 7%. Google has recently announced that they are using site speed in their ranking algorithm.
Google Mobile Update Starting April 21, 2015, the Google Mobile Update will affect “mobile searches in all languages worldwide and will have a significant impact in our search results,” according to the Google announcement. How will the Google Mobile Update affect your site? If your site is not completely mobile friendly you could lose rank starting April
Magento Rich Snippets – What They Are, and Why You Need Them You may have heard of Magento Rich Snippets. As an online retailer, you are wondering what they are, how they can help your site. Magento Rich Snippets, show up as photos, stars, ratings, or videos in the Google search results. In technical terms,
SEO for Magento Here are 7 ways to increase the traffic coming to your Magento site and improve SEO for Magento. Want even more help? Talk with one of our expert digital marketers. Up to date and relevant data Keeping your site up-to-date may seem obvious but many fail to update their site regularly. This
Video SEO for eCommerce Most merchants haven’t thought seriously about video SEO for eCommerce. However, video is both a powerful selling tool and great for search engine optimization. First let’s review why video is great for selling, then we’ll move on to the basics of implementing video. Imagine you’re a customer visiting a site selling
