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Avoiding The Costs of Updating Your eCommerce Site’s Theme with Every Update

With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates regularly. This is great for performance, security and other aspects of building an online store and cementing an online presence, however, there is a downside that a lot of merchants in the industry
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Google Shopping Video Tutorial from the June Chicago Ecommerce Meetup Group Meeting

Google Shopping Tutorial If you’re a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or price competitive, this tool could help you sell substantially more product. Every day, millions of people are using Google to search for products. And now with the Google Surfaces program, you
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Technical SEO Presentation from the April Chicago Ecommerce Meetup Group Meeting

Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical. We present this checklist of 10 tasks for your use. Some of these tasks require a developer, and some don’t. Some can be done pre-launch, and some require Google to
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Why is Running My eCommerce Site under TLS Encryption Becoming Important?

TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can’t easily steal and use it. However, running your whole website under TLS provides several other benefits that are growing in importance. We strongly recommend you prepare to have your
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Magento SEO: 25 of the Worst Techniques

Think you’ve mastered Magento SEO best practices for business? You may be surprised to learn that search engine optimization is a fluid concept, and what put you at the top of search rankings just a year ago may now be considered among the worst SEO techniques employed. Creating content and code specifically for Google can
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How to Use Bing Shopping Ads

At Web 2 Market, we’re crazy about Magento. But we’re especially crazy about our clients and helping their e-commerce businesses thrive. That’s why we’re taking this opportunity to tell you about this inexpensive advertising opportunity using Bing Shopping Ads. Bing Product Search Seems like merchants are always looking to sell more. But they frequently overlook easy and
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Magento Slow? 3 Simple Magento Speed Optimization Steps

Is Magento slow?  Loading times and site speed have never been more important to your bottom line. Your customers expect your Magento-powered site to load within two seconds, and a delay of only one second can reduce conversion by nearly 7%. Google has recently announced that they are using site speed in their ranking algorithm.
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Google Mobile Friendly Algorithm Update

Google Mobile Update Starting April 21, 2015, the Google Mobile Update will affect “mobile searches in all languages worldwide and will have a significant impact in our search results,” according to the Google announcement. How will the Google Mobile Update affect your site? If your site is not completely mobile friendly you could lose rank starting April
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Magento Rich Snippets

Magento Rich Snippets – What They Are, and Why You Need Them You may have heard of Magento Rich Snippets. As an online retailer, you are wondering what they are, how they can help your site. Magento Rich Snippets, show up as photos, stars, ratings, or videos in the Google search results. In technical terms,
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7 Ways to Improve Your SEO for Magento

SEO for Magento Here are 7 ways to increase the traffic coming to your Magento site and improve SEO for Magento. Want even more help? Talk with one of our expert digital marketers. Up to date and relevant data Keeping your site up-to-date may seem obvious but many fail to update their site regularly. This
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Web 2 Market © 2020 All Rights Reserved.

Shopify™ Is A Service Mark Of Shopify, Inc.

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