Ecommerce has become a $400 billion dollar industry in the United States. Retailers are reaping the benefits of having an online presence that doesn’t bind them to a single place. Rather, it allows them to reach customers globally. Enterprise Magento gives its users the ability to dream big, while taking care of the smaller aspects of your firm. But like everything you do need to look at the pros and cons.
71% of shoppers believe they will get a better deal online than in stores.
Pros of using Enterprise Magento
It has the ability to expand without having to worry about page load issues. The Full Page Caching offers a fast shopping experience. Some however may argue that Varnish does the same for Community. But that again also comes with its own set of problems. As an example, read this study that compares Full Page Cache to Varnish.
At any given time, there are shoppers on your site, comparing products, searching for products, buying, paying and everything in between. Scalability allows your store to accommodate all the buying activities of your shoppers without any page lag. In other words, scalability is like distributing your work load among your team so that the work is done faster and you meet your deadline. For example, Web 2 Market client Careforde Healthcare has over 3,500,000 products. Magento Enterprise can easily handle huge product databases
The rollback system of Enterprise gives you an added layer of security and assurance. No matter what changes you do, you have a safety net. As a result you can rollback by date and even by page and also see who was the last person to make changes to your site. Community however doesn’t have such an easy feature and rollback to a previous version depends on proper system backup in place and even your host.
Cons of using Enterprise Magento
Price is probably the biggest disadvantage to Enterprise Magento. The annual license fee starts at $17,500 and goes higher depending on sales, traffic and inventory sizes. Even with all its advanced features, people still have to look at their budget. You can upgrade from Community later , but that will require 20+ hours of work by a Magento developer.
Not all firms require their products to be gift wrapped. Auto parts for one don’t require gift wrapping services. Although you can send a nice message along with the part if you are gifting someone.
Same goes for gift registry. Stores that sell baby shower baskets or bridal gifts might love the added features of Enterprise, but not everyone needs them.
So in conclusion, understand your business needs before deciding on Enterprise Magento. If you need help in this, contact us. Web 2 Market is a web development company that offers businesses a complete package of design, development hosting and digital marketing.