When to Upgrade from Magento 1.9

by | Feb 9, 2014 | Blog, Ecommerce, Magento Updates | 0 comments

Upgrade from Magento 1.9? 5 Signs

When should you update your Magento 1.9 web site? It’s not uncommon for websites to be forgotten when other business matters are seemingly more important. “Our website works alright, doesn’t it?” Probably not. We review some common issues with existing websites and reasons why you should update sooner rather than later.
magento 1.9

1. Slow Response Times

There’s tons of research on response time, to the point where it can get overwhelming. Let’s break it down. People are busy and don’t like to wait. Sites which take too long to load affect your bounce rates, sales conversion, and Google Page Rank (check out the Google Blog Post here.) Some research even shows that sites which have an average load time of more than three seconds increase their bounce rate by 7% for every second.

2. High Traffic, Low Conversions

Does your site get loads of traffic but it fails to convert to sales? This may indicate different problems. Issues like broken links, poor navigation, and a lack of quality traffic or stale/out of date content are also big culprits. Simply having an SEO friendly website doesn’t guarantee sales. If your customers can’t find what they are looking for fast and easy, they will go somewhere else.

3. Not Mobile Friendly

 A website that’s optimized for PCs/laptops, tablets, and smart phones is a necessity. With over 40,000,000,000 (that’s right, 10 zeros!) mobile connected devices in use today, your site must look good and function fast on all platforms. Google is watching too – after the Google Mobile Friendly Algorithm Update, the search giant will penalize sites that aren’t mobile friendly when ranking your page.

4. Stale Content

In addition, no one wants to look at an old website. Old, outdated products or worse, websites, can deter a customer from making a purchase. Google is on the lookout, too! It ranks updated content much higher than older content. Keep your site fresh with new content to help on both fronts.

5. Added Functionality, Bug Fixes, and Security Updates

Also, it’s important to keep e-commerce platforms updated, improved, and maintained. These things include adding new features, catching and fixing bugs, and enhancing andupdating security. If you are running an older version of your site, you may be missing out on a critical, if not necessary, updates. Studies show upgrading your site, on average, every three years, keeps your sites appearance up-to-date and functioning at an optimum level.

Finally, if you need help updating your website, contact Web 2 Market today.

Web 2 Market Digital Marketing Case Study

American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product...

How to GDPR prepare your online store?

GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go on the internet, a more defined law was in demand. The GDPR is drawn to protect the rights of all the European Union...

Learn how eCommerce with Magento helps expand Online Business

Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone. The reputation is because of the Magento program’s ability to fit any online business. All that stops you from standing...

Magento website templates – How the right template can boost sales?

Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is set up, no two online stores look and feel the same. The uniqueness comes from the way the store is designed using...

Hosting for Magento – How to find the right hosting for eCommerce stores?

Magento is a huge program to host. Without a great hosting partner, the Mage program loses all its benefits. Coded on the PHP framework, Magento is a very popular program that comes without a host. The one click out of the box store is easy to install. However it is...

eCommerce Magento theme – How to choose the right theme for your online store

eCommerce Magento theme involves different ways to go about it. Magento is an open source program which comes with a theme and a blank theme file which can be worked on. This helps online stores to add unique features to their store. For example, you can create blocks...

Magento site – What are the basic features for an online store

Magento is a huge program that is popular among eCommerce owners. All you need is to install Magento and set up the store. This out of the box solution even allows people to customize the store. However the customization should be undertaken by an experienced person....

Free Magento templates for Community and Enterprise stores

Magento has changed the eCommerce industry by providing the out of the box store solution. No matter what type of products you sell, Magento fits. Most business owners are however not very in tune with how to setup their eCommerce store. This includes finding the...

Magento Free templates – Tips to choosing the right store template

Magento offers a lot of potential for eCommerce store owners. It is open source, and provides an out of the box easy solution. This means the store is flexible to design and code according to your requirements. The very first thing that most store owners look for is a...

Design Magento – Three design tips for every online store owner

Magento is a very popular eCommerce program with online store owners. The way you can design Magento stores is unique. This of course leads to creating your very own branded store. There are however some things to consider when designing your store. Let’s look at just...