Magento’s ability to allow users to modify the store code is great. This allows for greater uniqueness among online stores. And also, most notably allow branding to be easier. Magento eCommerce features are plenty. You can play around with the store’s config as you want. Along with this the following five ways also makes your store stand out.
5 Magento eCommerce features
This is the best way to brand your store and products. Choose themes that compliment your store and products. You can also add your personal logo and add images to the carousel or slider on the home page. Just remember to choose colors that work for your brand.
If you want to add more advanced features to your store, then extensions are the way to go. There are hundreds of extensions online. You can add extensions for SEO, product recommendations and especially social sharing buttons. Magento Marketplace is a good place to shop for extensions.
Magento always had some form of a cache system which was configured from the admin side. But for more advance caching, Varnish had to be added as an extension. This however is no longer necessary. The new Magento 2 has the Varnish extension included in the package. You just need to configure it properly for maximum benefit.
A great new feature in Magento 2 is the 1 Click checkout called Instant Purchase. Customers can now just buy the product without having to enter their shipping address or payment information. Experts say this one feature has increased sales conversion by nearly 40%.
Navigation and Layout
Think like your customer, is the best advice Magento designers’ advice. The fluidity of your online store and especially the ease to shop is important. Pay special attention to navigation and the layout of your store.