Magento has come a long way since 2008, when it was built to replace the existing eCommerce software. The popularity is mainly because of its open source code. You can personalize the store by messing around with the code or also by using extensions and themes developed by other companies. This allows each online shop to look different. Magento eCommerce software is the right choice for small and medium retailers as it is a complete package. And most notably it has a free Community version. Let’s now see other features that shows why it is the right choice for online retailers.
Magento eCommerce software at a glance:
Freedom to choose Host
Magento comes without any hosting service. This is especially good for businesses as you aren’t tied to a single host. You can now shop around and finally find the host that works for you.
Themes are the way to create a totally diverse look. You can easily buy themes from the Magento Marketplace or from companies who develop themes like Theme Forest and Template Monster.
If you want to create a branded look however you need to employ a designer that will create a custom made theme for you.
The admin area is from where you conduct all your transactions. From adding products to handling orders. The new and improved Magento 2 admin is much easier to use and understand. You can easily create your marketing campaigns to configuring and optimizing your store from here.
Hence now you know why Magento eCommerce software is so popular. Need help with your store? Contact Web 2 Market.