Magento Rich Snippets – What They Are, and Why You Need Them
You may have heard of Magento Rich Snippets. As an online retailer, you are wondering what they are, how they can help your site.
Magento Rich Snippets, show up as photos, stars, ratings, or videos in the Google search results. In technical terms, a rich snippet marks a specific part of your web page, using a markup format, to better show search engines the content of your page.
So why should you care?
Well, let’s do an experiment. Take a look at the search results below. What result does your eye first jump to? What result would you be more inclined to check out?
The product with rich snippets shows ratings. As a result, the product has instant credibility. Further, it includes an image. Many people are more visual thinkers, so the picture helps them quickly understand what the product is. The additional links also help the customer more quickly get to the exact product their interested in.
There are several Magento extensions to add Rich Snippets to your site. Some work great, others have bugs still in their Magento 2 versions. They’re changing quickly though. So to know which is best for your site, give us a call or fill out our contact form.
Not surprisingly, businesses using Rich Snippets typically see an increase in click through rates. Why? Because their listing pops off the page. It grabs the attention of the searcher and makes it easy for them to see which content is most relevant for their search.So, if Rich Snippets typically increase click-through rates, and increased click-through rates improve page rank, and improved page rank typically means more sales, and you DON’T use Rich Snippets … why are you still reading this? Contact us today about your Magento site, and we’ll set you up with Rich Snippets.