Magento SEO Best Practices – 5 Easy Product Page Tips

by | Jul 13, 2017 | Blog | 0 comments

Magento SEO best practices aren’t difficult to understand if you know how and what it does. Let’s put up a scenario to show how this would work in real life.

Think back to a time when you had first decided to open a store. You probably looked around for the perfect location. Hired an interior decorator. Planned where and how your products will be displayed. The day for the grand opening arrived. You waited patiently for your customers, fingers itching to use the new cash register, but no one came…

 “You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”-Joel Anderson, Walmart CEO

Magento SEO Best Practices

18% of local mobile searches lead to a sale within one day.

Think of Magento SEO as a signpost that brings in the customers by giving them directions to your shop and announcing which products you sell. According to a study, only 10% of the shoppers go beyond Google’s first page and about half expect search results to show price and ratings.

Ranking No 1 on Google, Bing and Yahoo has a twofold effect if you also have a regular store. 50% of shoppers search on their smartphones before buying in-store. 34% search on computers and tablets for local addresses for their purchases.

“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”- Paul Graham, Y COMBINATOR

Magento SEO best practices are a checklist of sorts for websites.

It includes adapting good On-site SEO along with Content Marketing to increase customers and ranks alike. Things like:

  • Product titles and descriptions: Add rich relevant keywords to Titles and Descriptions for your product and category pages. Don’t just copy paste the content supplied by the manufacturer. Instead re-write the information and don’t forget to include long-tail keywords.
  • In addition, Meta Information: Write compelling keyword enriched titles and descriptions for all the products. This is what will be shown below the search results.
  • Add rich snippets: Display price, availability, ratings and image are shown below the search results. This not only improves Click through rates but also page rankings.
  • Product images and videos: Make it so easy for your customers to share on their social media sites. Keep the names of the files relevant to the product with your keywords. Use the ALT html tag to add a short description in case images/video doesn’t load. Don’t forget to add metadata so that they show up in the image/video search results.
  • Finally, URLs: Add nofollow and noindex to non-relevant content pages. Use canonical to avoid duplicate content issues. Change Magento store IDs in URLs with relevant text.

Still not getting it? Why not Contact Web 2 Market? We provide digital marketing services that include Magento SEO best practices and content marketing. We do a complete analytical survey of your products and target audiences, and suggest marketing strategies to drive traffic and boost page rankings.

Web 2 Market Digital Marketing Case Study

American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product...

How to GDPR prepare your online store?

GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go on the internet, a more defined law was in demand. The GDPR is drawn to protect the rights of all the European Union...

Learn how eCommerce with Magento helps expand Online Business

Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone. The reputation is because of the Magento program’s ability to fit any online business. All that stops you from standing...

Magento website templates – How the right template can boost sales?

Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is set up, no two online stores look and feel the same. The uniqueness comes from the way the store is designed using...

Hosting for Magento – How to find the right hosting for eCommerce stores?

Magento is a huge program to host. Without a great hosting partner, the Mage program loses all its benefits. Coded on the PHP framework, Magento is a very popular program that comes without a host. The one click out of the box store is easy to install. However it is...

eCommerce Magento theme – How to choose the right theme for your online store

eCommerce Magento theme involves different ways to go about it. Magento is an open source program which comes with a theme and a blank theme file which can be worked on. This helps online stores to add unique features to their store. For example, you can create blocks...

Magento site – What are the basic features for an online store

Magento is a huge program that is popular among eCommerce owners. All you need is to install Magento and set up the store. This out of the box solution even allows people to customize the store. However the customization should be undertaken by an experienced person....

Free Magento templates for Community and Enterprise stores

Magento has changed the eCommerce industry by providing the out of the box store solution. No matter what type of products you sell, Magento fits. Most business owners are however not very in tune with how to setup their eCommerce store. This includes finding the...

Magento Free templates – Tips to choosing the right store template

Magento offers a lot of potential for eCommerce store owners. It is open source, and provides an out of the box easy solution. This means the store is flexible to design and code according to your requirements. The very first thing that most store owners look for is a...

Design Magento – Three design tips for every online store owner

Magento is a very popular eCommerce program with online store owners. The way you can design Magento stores is unique. This of course leads to creating your very own branded store. There are however some things to consider when designing your store. Let’s look at just...