When you decide to take your business online, you would prefer to keep the look and feel of your brick and mortar store. However, this can be confusing as you probably don’t know how to go about doing this. Magento themes are a great way to copy the design of your offline store. But before you can select your theme you need to write down all the things you like about your store. What makes it truly YOU?
- First of all how have you arranged the products in your store?
- What products do you keep in the front shelves?
- What products do you run promotions on?
- The basic color scheme your store is using.
- Do you want to sell every single item online?
- What mode of payment do you want to accept?
- How many buyers do you get in a day?
- Do your buyers use smartphones?
- Would they prefer to buy online if you offer free delivery?
How to select Magento Themes:
Once you have a clear idea of what you want to copy, sit down with a Magento developer. At Web 2 Market, we have a Magento Specialist who has created online stores for firms just like you.
A few points to remember:
There are plenty of themes online from sites like Themeforest.net and Templatemonster.com. But they won’t match your store perfectly because they are not custom made. If you are happy with a design that functions basically like your store, then go for it. You can even get a free theme which allows less customization.
According to Color Psychology – Colors affect purchasing habits of buyers.
Look at the theme in different browsers and devices. The themes have to be responsive, which means they should look the same. Google has stressed since 2015 that sites with responsive themes will be rewarded with higher rankings.
Keep in mind not all colors translate well online. Keep to the basic colors like if your store uses khaki green and lemony yellow, use variations of green and yellow.
Font styles and colors depend on the products you sell. Remember to check both on different devices as you don’t want hard unreadable text on smaller screens.
Accelerated Mobile Pages is the latest trend from Google. Therefore your theme needs to load faster on mobile phones now along with computer browsers.
And finally the navigation and layout of your store is important. When in doubt enlist the help of your family and friends. Let them browse your site and note down any difficulties they face while shopping online.
In conclusion, do you need help implementing or customizing the theme? Give us a call!