Magento was created with the online firm owner in mind. It is an out of the box solution that can be customized It showcases your products, takes orders, supports customer service plus all the other little parts of selling like taxes and accounting.
More than 300,000 retailers have set up shop, and its use keeps on rising. If you have ever shopped at Nike, Ford, 20th Century Fox, Northface, Nestle, Samsung, Olympus or Harvey Nichols, then you have already seen Magento in action.
Magento offers two versions of its system. Magento Community has no monthly subscription fees. It is free to use with no product or order limits. It is good for small and medium firms who get about 1,000 visitors per day and less than 500 orders.
Magento Enterprise has all the Community features along with more advanced ones that big firms who have more than 500,000 products, 50,000 visitors daily and conduct more than 1,000+ orders per day might need.
Still asking Why Magento?
It is open source and has the largest online community of developers who are are updating and customizing the software. There are also many dev companies that have clients using both Magento Community and Enterprise.
Freedom to shop around and host your web site keeps your setup cost down. Unlike hosted sites like Shopify or BigCommerce that come bundled with hosting and limited customization, Magento gives you free reign to have the site work any way you need.
Install and design your store just like a real one. There are plenty of free and paid themes that can be changed according to your own style rules.
There are more than 7,500+ extensions for your store. They include video testimonials, gift wrapping options, bookings and reservations, subs with recurring payments, wish lists, etc.
Create more than one store in different layouts, retail and or wholesale, different languages with the local currency or even different products. Manage them all from a single admin interface. You don’t need to have more than one password anymore.
Connect with third party sites like ShipStation, Ebay, Amazon, Quickbooks, Google Shopping, Google Feeds, Google Analytics, SalesForce and the ever popular MailChimp.
And finally having great SEO is simpler than you think with Magento. Keyword enriched titles and descriptions on every product and category page. Canonical URLs. Auto generated store sitemap and Google (XML) sitemap. Rich snippets for pro search results and store SEO in many languages.
Need help setting up your online firm? Contact Web 2 Market and speak to our Magento Certified Solution Specialists.